Drype Logo – OLD

Drype Logo: Graphic Design Competition | Constantly seeking to innovate and bring creativity to its own products, Drype has decided to explore novelty in its own brand identity, opening itself to the possibility of changing and improving its own logo.

Will it be a new font? A completely different palette or perhaps an unreleased graphic symbol? The possibilities are endless…play with your imagination and unleash your creativity! This unique startup is ready to undertake the search for a new distinctive and iconic visual identity, capable of best representing the fundamental values of its original and colourful cocktails.

Whether you are a student, an emerging designer or an established professional, you are invited to participate in our new Graphic Design competition: join TerraViva’s creative community and take the challenge to submit the most innovative proposals!

Drype Logo: Graphic Design Competition | Constantly seeking to innovate and bring creativity to its own products, Drype has decided to explore novelty in its own brand identity, opening itself to the possibility of changing and improving its own logo.

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Will it be a new font? A completely different palette or perhaps an unreleased graphic symbol? The possibilities are endless…play with your imagination and unleash your creativity! This unique startup is ready to undertake the search for a new distinctive and iconic visual identity, capable of best representing the fundamental values of its original and colourful cocktails.

Whether you are a student, an emerging designer or an established professional, you are invited to participate in our new Graphic Design competition: join TerraViva’s creative community and take the challenge to submit the most innovative proposals!

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COMPETITION OPEN

Standard Registration

PROMO From April 19th to May 24th 3:00 PM CET

Don’t miss the special launch promo: 15% OFF on registration fees using the Promo Code: DLG15XTVC

To be applied during the registration procedure. Valid only for “Standard” registration fees, until May 6th.

Download the official brief and preview material:
Go to Download Section

Registrations : from 21.02.2024 to 14.06.2024
Submission: 1 PDF Presentation + Graphic Files
Results : on 01.07.2024

1st Prize : 2.000 €
2nd Prize : 1.000 €
3rd Prize : 500 €

2 Golden Mentions : 250 € each
10 Honorable Mentions : 1 free competition in 2024
30 Finalists

15% Discount Code
to purchase any Drype product in 2024 (exclusively reserved for participants)

Image © Podere Fedespina

JURY PANEL

Our jury members are highly qualified to carry out the evaluation of the submitted proposals thanks to their vast experience in the world of design, communication and business developement. [Download full brief for the complete jury panel]

Drype
[Milan, Italy]
Thomas Bottalico

Thomas Bottalico (1996) is one of the three co-founders of Drype and a designer with academic training at Politecnico di Torino, ESA Saint Luc of Liège and Politecnico di Milano, where he obtained his master's degree in Design & Engineering…

District
[Milan, Italy]
Maria Francesca Di Alessandro

Designer, creative headhunter, and career advisor, deeply committed to digital innovation. 5 years after Timmerman, an artistic collective established in Milan with Hassan Nasser, in 2018 she founded the-district.com, an online platform designed…

Caffè Design
[Milan, Italy]
Riccardo Breccia

After obtaining his degree in Design & Engineering at Politecnico di Milano university, having accumulated valuable professional experience both in Italy and abroad working for several international design companies, Breccia co-founded…

Accenture
[Milan, Italy]
Matteo Ottone

Matteo is an expert professional in the communications sector, with a degree obtained at the European Institute of Design (IED) of Milan. He currently holds the role of Art Director at Accenture Song, a renowned creative agency based in Milan…

Registration

The competition is open to architects, designers, students, urbanists, engineers, artists, makers and anyone interested in the fields of graphic design.
Participants can join the competition either individually or with a team.
Please click on “Register Now” and follow the instructions.

 

Schedule

“Early” registration from 21.02.2024 to 19.04.2024 — (h 3:00 pm CET)
“Standard” registration from 19.04.2024 to 24.05.2024 — (h 3:00 pm CET)
“Late” registration from 24.05.2024 to 14.06.2024 — (h 3:00 pm CET)

 

Registration fees

“Early” registration – from 35 €
“Standard” registration – from 45 €
“Late” registration – from 55 €

*All prices are excluding vat (22%)

 

Submission

– Pdf Presentation [max. 20 pages] in A4 landscape;
– Zip folder containing graphic files;
– 10 best images extracted from the presentation  (.jpg | 1080×1920 pixels – vertical)
– 2 Images for the Winners Announcement (.jpg | 2560×1810 pixels – horizontal)

Projects must be submitted through the upload section within 14.06.2024 – (h 3.00 pm CET).

 

Results

Results will be published on this website on 01.07.2024

 

Prizes

1st Prize : 2.000 €
2nd Prize : 1.000 €
3rd Prize : 500 €
 
Golden Mention #1 : 250 €
Golden Mention #2 : 250 €
 
10 Honorable Mentions : 1 free competition in 2024
30 Finalists
 

15% Discount Code to purchase any Drype product in 2024 (exclusively reserved for participants)
*shipping available only in Italy

 

FAQ

All the questions related to the competition can be mailed to us at:
info@terravivacompetitions.com indicating the following subject: “FAQ – Drype Logo”
Answers to all questions will be published on the FAQ online section, which will be regularly updated.

default img

accessible for free
after registration

F.A.Q. Frequently Asked Questions

 

What are the dimensions of the aluminum bottle?
These are the aluminum bottle dimensions: H=76,4 mm; D= 32 mm; Printing area=43*100 mm

 

Are we permitted to utilize other images beyond those provided in the Google Drive folder?
Yes, participants are free to use any other images apart from those provided. 

 

I noticed that in the current logo type, “Drype” is written in lowercase. Could you please share the reasoning behind this stylistic choice?
The Drype logo is written in lowercase to convey a sense of modernity and innovation, with a clean and minimalist aesthetic. Additionally, it aligns well with the friendly and informal tone that characterizes our brand. Participants are free to propose any changes to this choice and must not be attached to this original concept.

 

Which story does Drype want to tell to their customers and how do they stick to it at every level in the communication? 
Drype is a Milan-based startup founded in 2022 committed to leading the alcoholic beverage industry towards a more sustainable future through a minimalist approach. Our goal is to offer cocktails that allow customers to experience high-level mixology with low environmental impact. In terms of communication, we aim to highlight the quality of our cocktails, the sourcing of ingredients, and the story and originality behind each recipe. The minimalist approach, both in terms of design and product, best represents the theme of formal sophistication and the approach used for reducing CO2 emissions.

 

What does the name Drype mean?
When we started our entrepreneurial journey, our prototype was a solid alcoholic tablet and the name Drype was based on that prototype “We are in HYPE for DRY”, from there we thought of DRYPE which we liked because it was a few letters, unique and it sounded good.

 

When was the startup born?
The project was born from a university course during our master's degree and we did the first brainstorming in May 2021 but we started working on it full time from January 2022 until the actual incorporation of the company on 22 November 2022.

 

How did the idea for Drype come about?
During an entrepreneurial course at the Alta Scuola Politecnica we were asked to think about a project linked to the theme of food waste. We analyzed this problem by focusing both on the logistical aspects of the food industry and in particular we focused on the alcohol sector because it seemed to us to be a very traditional/classic sector, little subject to innovation over time. Subsequently we analyzed the weight of a bottle of Campari and realized that 90% of its weight was water and packaging and so we thought about making concentrated cocktails to reduce the weight and volume transported.

 

For you, is sustainability one of the values you embody, or is it the founding value on which the entire Drype world is based?
The project was born with a mission of environmental sustainability: our goal was to offer the market a cocktail that did not have an environmental impact like traditional cocktails/spirits but which offered the end customer a unique, innovative and at the same time , environmentally friendly.

 

Are proposals for a possible redesign of the packaging consistent with the designed visual identity permitted?
The packaging at the moment is a 20ml glass bottle, but we are moving to use 30 / 150 / 500 ml aluminum bottles and a 3L bag in box. If you are referring to the puppet or the packaging graphics, yes that can be rethought.

 

What is your main target? The public business (companies) or consumer customers (private)
The sectors most interested in Drype are luxury hotels, airlines, cruises, boat tours, catering, restaurants or corporates who want our cocktails as gadgets or gifts for customers and/or employees

 

Which language can I use in the .pdf Presentation? 
All the submitted text files have to be in English.

 

If I choose the 3X or 2X logos pack do I have to fit all three or two logo proposals in the 20 pages presentation? 
If you choose the 3X or 2X logos pack, it's required to upload 3 or 2 different .pdfs of 20 pages each, one per proposal, in order to explain your design choices in the best way possible.

 

Where can I find my “Order Number”? 
The “Order Number” (ex. 12345) will be available after complete your registration. In addition will be sent also at your email address.

 

Who can participate in the competition? 
The competition is open to students, architects, designers, urbanists, engineers, artists, makers, activists and anyone interested in the architectural design.

 

Is it possible to participate in a team? 
Participants can join the competition either individually or with a team and there is no restriction or limit in the number of members that can compose a team.

 

Why registration fees? 
Registration fees are used to cover the running costs of the competition and to improve customer care services. The registration fees cover taxes, web services, database services and everything related to computer security and the processing of personal data. Registration fees allow us to organize new initiatives to promote creativity and to feed the debate on present and future issues regarding climate change, natural-based solutions and social engagement.
 
 
Can I enrol to the competition with my Company or Firm? 
Yes, you can participate with your Company. To issue your invoice, we ask you to provide your Tax identification number or your VAT Number on the registration procedure. If your Company is based in Europe, we should verify the correctness of your VAT number via the EU Tax authorities (VIES VAT number validation).
 
 
How do I register a team? 
During the registration we only need the personal data of the group leader. The other team members will be indicated in the final submission package at the end of the competition. You will find all the instructions after registering.
 
 
Are there any restrictions on the nationality of the participants? 
Teams can be composed by members of different nationalities and there are no restrictions about country of residence.
 
 
I didn’t receive the confirmation email. Is there a way to check if everything has been uploaded properly? 
If you have not received your receipt please check the spam or junk folder of your e-mail account. For any inquiry, please contact us at: info@terravivacompetition.com