Cultural Winery – OLD

Cultural Winery Architecture Competition
Cultural Winery: Architecture competition | The scenic landscape of Tuscany unfolds with the unique charm of its vernacular farmhouses, typically referred to as “Poderi”. These picturesque structures served for ages as the heart of small family-operated farms, often surrounded by vineyards and fertile agricultural expanses.
 
Among them, we find a particular Agriturismo that has been part of an ambitious renovation project for the last 40 years: the wonderful Podere Fedespina. Built over the centuries and characterised by an ancient manor house made of local sandstone, the first elements of this rural complex date back to the 15th century.
 
Cultural Winery is about imagining a new concept of tasting, a space in which art, culture and tradition come together in a single project. The goal of this competition is to complement the existing facilities with a new building capable of offering a contemporary experience in a space steeped in history. A one-of-a-kind winery where leisure, events and nature coexist in harmony.

Cultural Winery: Architecture competition | The scenic landscape of Tuscany unfolds with the unique charm of its vernacular farmhouses, typically referred to as “Poderi”. These picturesque structures served for ages as the heart of small family-operated farms, often surrounded by vineyards and fertile agricultural expanses.

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Among them, we find a particular Agriturismo that has been part of an ambitious renovation project for the last 40 years: the wonderful Podere Fedespina. Built over the centuries and characterised by an ancient manor house made of local sandstone, the first elements of this rural complex date back to the 15th century.
 
Cultural Winery is about imagining a new concept of tasting, a space in which art, culture and tradition come together in a single project. The goal of this competition is to complement the existing facilities with a new building capable of offering a contemporary experience in a space steeped in history. A one-of-a-kind winery where leisure, events and nature coexist in harmony.

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COMPETITION OPEN

Late Registration

from April 30th to May 24th 3:00 PM CET

Don’t miss the special launch promo: 15% OFF on registration fees using the Promo Code: CWN15XTVC

To be applied during the registration procedure. Valid only for “Standard” registration fees, until April 15th.

Download the official brief and preview material:
Go to Download Section

Registrations : from 29.01.2024 to 24.05.2024
Submission
: 2 x A1 panels + a brief text and 10 best images extracted from the panels.
Results : on 10.06.2024

1st Prize : 5.000 €
2nd Prize : 2.000 €
3rd Prize : 1.000 €

4 Golden Mentions : 500 € each
10 Honorable Mentions : 1 free competition in 2024
30 Finalists

15% Discount to stay at Podere Fedespina throughout 2024 exclusively reserved for participants

Image © Podere Fedespina

JURY PANEL

Chosen from recognised academic institutions and international firms, our jury members are highly qualified to carry out the evaluation of the submitted proposals thanks to their vast experience in the world of architectural design. [Download full brief for the complete jury panel]
Cultural Winery Architecture Competition

Podere Fedespina
[Mulazzo, Italy]
Matteo Farina

Milanese architect with a background in history of architecture, sustainability and landscape design, Matteo graduated in Environmental Architecture and Architectural Design from Politecnico di Milano. After a research period of one year in Ahmedabad (India)…

Cultural Winery Architecture Competition

Cloud Architects
[Tallin, Estonia]
Olga Aleksakova

Olga Aleksakova is a practicing architect, co-owner of Buromoscow and Cloudarchitects, an Adjunct Assistant Professor at Columbia GSAPP. Born in 1973 in Moscow, she graduated in 1998 with distinction from TU Delft (NL). From 1997 till 2003 she…

Cultural Winery Architecture Competition

Perkins&Will
[Boston, United States]
Renyi Zhang

Renyi Zhang is a senior architect and urban designer with a practice spanning the east and west coasts of the U.S. He earned his Master's degree in Architecture and Urban Design from the Harvard University Graduate School of Design (GSD). Following…

Cultural Winery Architecture Competition

Cream Estudio
[Barcelona, Spain]
Elisa Battilani

Founder and partner at ‘CREAM estudio’, a multidisciplinary architecture and design team based in Barcelona. Elisa is an Architect graduated at Polytechnic of Torino. She completed her education at TU/e University Technology Eindhoven and…

Olos Atelier
[Varese, Italy]
Valentina Del Motto

Graduated in 2007 at Accademia di Architettura in Mendrisio (Switzerland), she worked for different international architectural practices traveling between Spain, England, Portugal and Switzerland. After specializing in Urbanism and Landscape in 2014…

Cultural Winery Architecture Competition

ETH Zurich
[Zurich, Switzerland]
Giulio Galasso

Giulio Galasso is an architect and researcher based in Zurich. He graduated from Politecnico di Milano, IUAV and TU Munich, and he is currently a researcher at the Chair of Christ and Gantenbein at ETH Zurich. His field of research is XX century Italian…

Cultural Winery Architecture Competition

Pelli Clarke & Partners
[New Haven, United States]
Tianhui Zhang

Tianhui Zhang is a dedicated designer and researcher with more than 3 years of profes- sional experience in the field of architecture. She joined Pelli Clarke & Partners in 2021 and has since been an indispensable member of the office. Her project experience…

Zaha Hadid Architects
[London, United Kingdom]
Biagio Amodio

Biagio is an Italian Architect and Computational Designer currently working at Zaha Hadid Architects in London. He has studied at the University of Naples and Technische University Munchen and graduated with a Master Thesis in computational design…

Registration

The competition is open to architects, designers, students, urbanists, engineers, artists, makers and anyone interested in the fields of design and architecture.
Participants can join the competition either individually or with a team.
Please click on “Register Now” and follow the instructions.

 

Schedule

“Early” registration from 29.01.2024 to 29.03.2024 — (h 3:00 pm CET)
“Standard” registration from 29.03.2024 to 30.04.2024 — (h 3:00 pm CET)
“Late” registration from 30.04.2024 to 24.05.2024 — (h 3:00 pm CET)

 

Registration fees

“Early” registration – 69 €
“Standard” registration – 89 €
“Late” registration – 109 €

*All prices are excluding vat (22%)

 

Submission

2 x A1 panels (594 x 841 mm – landscape oriented), a brief text describing the proposal (max. 250 words) and 10 best images extracted from the panels (.jpg | 1080×1920 pixels) + a team photo (.jpg | 1080×1350 pixels)
Projects must be submitted through the upload section within 24.05.2024 – (h 3:00 pm CET).

 

Results

Results will be published on this website on 10.06.2024

 

Prizes

1st Prize : 5.000 €
2nd Prize : 2.000 €
3rd Prize : 1.000 €
 
Golden Mention #1 : 500 €
Golden Mention #2 : 500 €
Golden Mention #3 : 500 €
Golden Mention #4 : 500 €
 
10 Honorable Mentions : 1 free competition in 2024
30 Finalists
 

15% Discount to stay at Podere Fedespina throughout 2024 exclusively reserved for participants

 

FAQ

All the questions related to the competition can be mailed to us at:
info@terravivacompetitions.com indicating the following subject: “FAQ – Cultural Winery”
Answers to all questions will be published on the FAQ online section, which will be regularly updated.

 

default img

accessible for free
after registration

F.A.Q. Frequently Asked Questions

 

Is there the possibility to design a cluster of buildings (more than one) or is it mandatory to propose a single building?
It is absolutely possible to design a cluster of buildings. Therefore, it is not mandatory to design a unique volume. Feel free to propose any layout you think works better for your proposal.

 

Would it be possible to get a plan with the trees' exact location? If not, is it okay to assume their location and type from Google Maps and pictures, even if they will correspond with and define the architecture project?
Unfortunately, at the moment there is no map of the existing trees on the site. In order to construct your own trees location map, yes, you may use Google maps/photos to place the existing trees in an approximate way. Participants are also allowed to remove or relocate trees in case it is necessary for their projects.

 

Would it be possible to change the size and path of the road arriving at the Winery?
In general it is not required to modify the road. If you consider it is strictly necessary for your project, you may slightly change both its path and size. Make sure that it still functions for the existing buildings. 

 

Can I have more information on the existing vine planting zones and the type of vines according to the zones?
The grapes grown in the existing vineyard are 30% Ciliegiolo and 70% Merlot. In the new vineyard it is foreseen to plant a single grape variety which will be Pinot Noir.

 

Does the competition include restoring existing buildings, or are we only expected to design a new building that complements the existing structures?
It is not specifically required to restore the existing buildings. Participants are asked to work on the design of the new winery as a complement of the existing structures. You may integrate the “new” and the “old” through paths, landscape, etc.

 

What does “Folder C” refer to in terms of the competition's image submissions?
The images from Folder C will be used to promote all the finalist projects of the competition on TerraViva’s social media channels. They will be used to create a Reel fully dedicated to each proposal (please, check out our Instagram Reels to see how the finalists from the last competitions were shown).

Since the images you have included on your panels may have a different format than the required one for Folder C (1080×1920 pixels – vertical/no white borders), we recommend that you simply crop them and adjust them to that format, even if some parts remain cut. It is possible to include any kind of drawings, rendering, photos, schemes, graphics. It is up to each designer to decide what kind of images to send. Make sure to include the content that better shows your project.

 

Regarding the site, can I transfer the so-called “project area” if my project requires it? In that sense, I can propose a building circumscribed within the project area, but propose landscaping work throughout the area? (meaning pre-existence, vineyard area and project area)
Yes, it is possible to slightly modify the project area if your project requires it, as well as modify the landscape. Of course, you have to explain the reasons why you have made those decisions throughout your project.

 

Is it possible to “move” the project area and the possible re-evaluation of the intervention boundaries in favor of a better insertion of the new building with respect to the existing context? Also evaluating the necessary removal of trees present in the area.
As indicated in the dwg, the project/vineyard areas are indicative: designers can modify them slightly, extending the project area towards the vineyard and vice versa (or outside the perimeter). Naturally, any modification/expansion of the indicated area must be justified by the project idea. Yes, it is possible to consider the removal of existing trees if considered necessary.

 

Should I propose something in the new vineyard area? Or is it indicated in the DWG only to indicate that a future plantation will go in that area? 
It is not necessary to intervene in the vineyard area indicated in the dwg. In any case, there are no restrictions in case you want to do some type of integration with the Winery building. It is left to the designer's free interpretation.

 

Should I consider all preexisting conditions in the planimetry and images of my new proposal? (winery office, storage, main house, etc.) 
Yes, it is necessary to consider the existing buildings for the design of the new proposal in the sense that they will remain as they are and will not be removed or modified. Obviously, the degree of “integration” with them will depend on your project, for example, perhaps they simply connect through paths, the landscape, etc. With respect to the planimetry and images, the focus should of course be on the new building, it is enough just to indicate how it is positioned with respect to the rest of the complex. If you want to focus mainly on the new vineyard area and leave the rest of the buildings in the background, no problem, it will all depend on how you want to show your project.

 

Can I modify the preexisting conditions? Specifically, eliminate the current pool and propose a new one, for example.
In general, modification of pre-existing conditions is not required. But if you consider that it may be essential for your project, it is possible to do it. For example, if you think that modifying the pool will be a determining factor for your proposal to work better, you can do it.

 

Is it possible to intervene on existing buildings or are they restricted and need to be safeguarded?
The intervention on the existing buildings is not required. You may intervene in the landscape, green areas and paths to link the new building with the existing ones. Whatever modification you propose, must be justified by the concept behind your project.

 

Has the removal of the electricity towers currently present within the area already been defined/confirmed?
Yes, the existing transmission towers will be moved off the agriturismo and therefore should not be considered within the project area.

 

Is it necessary to design a parking area for the new Winery?
No, it is not strictly necessary to include parking space for the visitors. There is an existing parking area at the entrance of the Podere that can be used also for the new Winery. However, if you believe that it is better for your project layout, feel free to include a parking space, but bear in mind that it is not compulsory.

 

The guideline talks about a space of wine storage. How many bottles of wine should be stored? Or how many square meters should the storage cover?
It is up to each designer to decide how many bottles to store and how many square meters to dedicate to that storage. There are no specific requirements on this point in order to leave total freedom to each team to propose these kinds of spaces in different ways. 

 

Is it possible to create interaction with the original buildings, for example by designing paths to get there? 
Yes, it is absolutely possible to integrate all the buildings through paths and pedestrian connections.

 

In the brief, it is stated that there should be a basement floor, ground floor and first floor. Is it ok to not have a basement for example?
Yes, it is totally ok not to have the basement or to have only one or two levels. The brief states a “maximum” of three levels, so it is possible to do less if the project requires it. Designers will have the freedom to intervene creatively both at a landscape and topographic level.

 

Is it necessary to contemplate technical space for the refrigeration infrastructure of bottles and barrels?
No, it is not required to specify in detail those kinds of technical spaces. Since it is an ideas competition, it is more important to work on the concept and spatiality rather than in the service areas.  

 

Which are the barrels we need to include in the project? And which are the suggested dimensions? 
The type and amount of barrels to use in the project can be chosen by the designer. As material, the use of two different types is recommended: 300-500 liter wooden barrels or 10-15 hl cement barrels.

 

Should spaces dedicated to wine production also be integrated into the design of the winery? Do we have to consider the manufacturing process of the wine in the design of the building, like harvest, fermentation, pressing, shipping, etc? 
It is not strictly necessary to integrate spaces dedicated to wine production (like fermentation, pressing, shipping, etc.). Only “a space in which barrels and bottles can be stored and displayed” is required as part of the program. It remains at the designer's discretion to integrate additional spaces, but not necessarily for the production of wine.  The focus must be predominantly on the spaces listed in the “The project” chapter within the brief.

In any case, designers are free to research more details about how wine is produced and to decide what phases to integrate according to their project concept. For example, only “refining” processes can be included, or also production and reception of grapes. Bear in mind that there is an existing cellar already within the Podere which contemplates all these processes. The focus of the project, however, remains the interaction between the cultural and agricultural dimensions, therefore it is up to the designer what to include or not.

 

Is it required to include accommodation facilities within the winery?
No, it is not required to add rooms or accommodation facilities within the new winery. The Podere Fedespina already has rooms for guests to stay overnight. Although it is neither necessary nor mandatory, it is up to each designer to decide whether to include this or other types of additional functions within the winery, as long as it is clearly justified by the concept of the project.

 

Is it necessary to design a separate delivery entrance?
No, it is not required.

 

What kind of grapes are planted in the area? And which one will be chosen for the newly built vineyard?
The most common local grape varieties are: Vermentino for white grapes, Vermentino Noir and Ciliegiolo for red grapes. Besides, two the French varieties such as Pinot Noir and Chardonnay are also very commonly used. Usually, a single grape variety is planted per vineyard, so for the new one it will be used Pinot Noir.

 

Can I have more detailed information about the site area topography?
As you can read in the technical drawings provided, the intervention site slopes towards the north and the contour lines are indicated schematically. The site topography can be freely modified depending on your own project

 

Is it possible to remove the electric towers located near the project area?
They will be repositioned outside the complex allowing the use of that panoramic terrain for the placement of the new building.

 

Which tree species are present near the project area? What are their heights?
There are non native Acacias (5-15 m), Chestnuts (15-20 m) and Oaks (20-25 m).

 

Where can I find my “Registration Code”? 
The “Registration Code” (ex. 12345) will be available after complete your registration. In addition will be sent also at your email address.

 

Who can participate in the competition? 
The competition is open to students, architects, designers, urbanists, engineers, artists, makers, activists and anyone interested in the architectural design.

 

Is it possible to participate in a team? 
Participants can join the competition either individually or with a team and there is no restriction or limit in the number of members that can compose a team.

 

Why registration fees? 
Registration fees are used to cover the running costs of the competition and to improve customer care services. The registration fees cover taxes, web services, database services and everything related to computer security and the processing of personal data. Registration fees allow us to organize new initiatives to promote creativity and to feed the debate on present and future issues regarding climate change, natural-based solutions and social engagement.
 
 
Can I enrol to the competition with my Company or Firm? 
Yes, you can participate with your Company. To issue your invoice, we ask you to provide your Tax identification number or your VAT Number on the registration procedure. If your Company is based in Europe, we should verify the correctness of your VAT number via the EU Tax authorities (VIES VAT number validation).
 
 
How do I register a team? 
During the registration we only need the personal data of the group leader. The other team members will be indicated in the final submission package at the end of the competition. You will find all the instructions after registering.
 
 
Are there any restrictions on the nationality of the participants? 
Teams can be composed by members of different nationalities and there are no restrictions about country of residence.
 
 
I didn’t receive the confirmation email. Is there a way to check if everything has been uploaded properly? 
If you have not received your receipt please check the spam or junk folder of your e-mail account. For any inquiry, please contact us at: info@terravivacompetition.com